Sanny is a Senior Consultant at Forrester Research. Working across the B2B marketing and Demand Generation verticals, Sanny help her clients better understand the strategic opportunities and challenges with her expertise in primary and secondary research and improve engagement with customers by creating data-driven marketing content.
Sanny is a delivery and quality assurance lead for Forrester’s Total Economic Impact (TEI) service. In this capacity she works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions. Sanny also leads custom thought leadership programs to create independent, data-fueled stories and deliverables that help his clients capture mindshare across channels and turn prospects into customers.
Prior to joining Forrester, Sanny was a consultant focusing on market research and marketing for clients in the B2B financial services industry. She has a proven track record of delivering research-based insights in the healthcare and MedTech space, and integrated content campaigns designed to support business objectives and build client engagement. She has also held research positions at Ipsos and the University of Hong Kong.